Preserving Our Land for Future Generations

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As e-marketing has made inroads with B2B marketers a lot has been said about the idea of online conversation. But, what does that mean from a marketing content perspective? If you think of a conversation in the offline world it can be in the context of a chat with a friend — 1-on-1, an exchange in a meeting with a group of people, a discussion with your peers over lunch or witty repartee with your spouse during TV commercials in the evening. When you transfer that idea online, how often do you "feel" any similarity to those above examples? How often do you make a connection with the content you see? Part of this is because you're not really there. The people you're "conversing" with can't see you, your facial expressions or hear the tone of your voice as if you'd spoken aloud. Nor can you see them. That means you have to think about the words you use and how they wo... (more)

An Itty-Bitty Chip Could Slash a Data Center’s Energy Bill

Imagine a data center chock full of heterogeneous equipment and running hot. That should be an easy exercise since they all are. But now it's important to stop the waste and reduce energy consumption. Where do you start? Well, it might be nice to whittle the problem down to size and figure out what in that sea of servers and whatnot are the biggest offenders. A start-up called Sentilla says it can help. It's got a wireless sensor network that can track energy use in data centers from multiple vendors, including the facility itself. IT managers can set a baseline with the consolidated information and establish power usage effective (PUE), the first step in an energy reduction strategy. Sentilla says its sensors, itty-bitty Java-based computers the size of a dime embedded in an intelligent power strip, can go anywhere or be attached to anything, even a blast furnace, ... (more)

Whale Watching In Australia

“The winch, synchronized with the flensers knife, accelerates, and the bada ~ (the Norwegian word for baleen) with a wrenching tear, parts from the whale and swings wildly up into the air and outboard over the ship’s side, just grazing the bulwarks. During the half-second when it is outboard the winchman lets go his brake, and the lethal mass, which would smash to pulp anyone or anything in it’s way, plunges down toward the sea ~ usually! I’ve seen maybe five or six men killed by the bada alone’, Davison told me.....” —from ‘Of Whales and Men’ There’s romance in the old whaling days, and one cannot help but to be fascinated by the stories of this bygone era ~ The men who paddled out in small boats armed with hand held harpoons to do battle with the great whales. Many drowned and even the more modern whaling operations in the early to mid 1900’s had a high level of d... (more)

Chief Networking Officer and Senior Executives

You certainly have heard several stories like that of John Smith, a senior executive of a large company. He has worked for over 20 years in the major market players. He had a career up and always brought good results to their employers. He is a well recognized professional by his peers in the market. Until recently, he was the Commercial Director and a person of full confidence of a business owner. He had full power in decision making and used this resource skillfully on behalf of the company. However, time has changed. As part of a competitor´s expansion strategy, the company was acquired and John´s position was considered "redundant" by the buyer who preferred a professional of his own trust, of personal and professional knowledge to take John´s place. And now John? You are 50, 3 children to raise and a high standard of living. Despite your enviable curriculum and... (more)

Microsoft Makes a Splash at the Georgia Aquarium With National Essay Contest

REDMOND, Wash., Nov. 1 /PRNewswire-FirstCall/ -- Microsoft(R) Game Studios is teaming up with the Georgia Aquarium to introduce an educational initiative that will help excite and inform students about the complexity of and caring for marine life. Microsoft Corp., the Georgia Aquarium and AirTran Airways today announced a national essay contest on marine conservation and the importance of preserving aquatic life. (Logo: ) In conjunction with the recent launch of "Zoo Tycoon 2(R): Marine Mania(R)," the newest addition to the award-winning "Zoo Tycoon" franchise, and the upcoming one-year anniversary of the Georgia Aquarium, the essay competition encourages students in grades six through eight to submit a 250- to 500-word essay focusing on why conservation of marine animals and the ocean is important. The grand pr... (more)

Organizations Are Missing Huge Opportunity to Divert Trash From Landfills and Benefit the Bottom Line, New GREEN Study Finds

NEW YORK, NY -- (MARKET WIRE) -- 05/22/07 -- Caught between mountains of garbage and a rapidly shrinking number of landfills to put it in, organizations are facing increasing pressure to find viable alternatives that both meet business needs and address environmental issues. And even when those alternatives are available, and organizations are aware of them, the changes are painfully slow in coming. That's the sobering conclusion reached in "Garbage Is a Terrible Thing to Waste," a comprehensive report from the Global Renewable Energy and Environmental Network (GREEN), underwritten by BioSystem Solutions. The study quantifies the current processes for waste management and highlights potential benefits of better managing biodegradable waste streams. The findings will also be discussed on a webcast hosted by GREEN tomorrow, May 23, at 2pm EDT/11am PDT. Interested par... (more)

4-H Youth Take the Lead on Alternative Energy

New University Study: 4-H'ers Excel Beyond Peers CHEVY CHASE, Md., Oct. 7 /PRNewswire-USNewswire/ -- Today, hundreds of thousands of young people across the nation will simultaneously create biofuel. As part of 4-H National Youth Science Day(TM), middle-school-aged youth will participate in Biofuel Blast, the 2009 National Science Experiment, which teaches how cellulose and sugars in plants - such as switchgrass, sorghum corn and algae - can be converted into fuel. Following the experiment, the young participants will lead local discussions about alternative energy and join their voices with those involved in the national energy debate. Created to combat a shortage of American young people pursuing science college majors and careers, 4-H National Youth Science Day seeks to spark an early youth interest and leadership in science. 4-H year-round, out-of-school... (more)

Government of Canada Announces Public Consultation on Reintroducing Plains Bison to Banff National Park

BANFF, ALBERTA -- (Marketwire) -- 01/27/12 -- The Honourable Peter Kent, Canada's Environment Minister and Minister responsible for Parks Canada, today announced the start of public consultation that will shape and inform Parks Canada's plans to restore plains bison to Banff National Park. "This is an important step in delivering on Parks Canada's commitment of restoring the ecological integrity of Banff National Park," said Minister Kent. "With the Government of Alberta, Aboriginal people, local stakeholders and others, we will be working toward reintroducing the magnificent bison to Canada's first national park." This consultation will provide Canadians with an opportunity to be involved in the stewardship of their national parks. The public's input helps ensure that potential impacts of reintroducing bison, both in the park and on neighbouring lands, are consider... (more)

Ontario, Canada Attracts Cutting-Edge IBM Research & Development Centre

Ontario and IBM Canada are partnering with several leading Ontario universities to create a new $210 million world-class virtual Research and Development Centre in Ontario. IBM will invest up to $175 million through December 2014 in the project, forming the “IBM Canada Research and Development Centre” to serve as a foundation for the research initiative. The Government of Ontario is investing $15 million towards the creation of this Centre; ensuring that the skills needed for developing future information and communications technology products and services are fostered in Ontario, new and existing Ontario companies are leaders in their fields, and innovation efficiencies and cost-savings are created across multiple sectors. The Government of Canada will contribute $20 million to allow a consortium of seven southern Ontario post-secondary institutions and IBM to inst... (more)

Parks Canada Launches New Learn to Camp Smartphone Application

OTTAWA, ONTARIO -- (Marketwire) -- 06/16/12 -- Editors' note: 2 photos are associated with this press release. Parks Canada is bringing a new element to the successful Learn to camp initiative by launching the new Learn to Camp Smartphone Application. This new App is designed to help first-time campers plan and enjoy a camping trip to Canada's national parks and national marine conservation areas by offering information on camping basics, what to pack, where to camp, easy recipes and real Parks Canada staff tips. "I am pleased that Parks Canada, through the Learn to Camp initiative, will continue to provide exceptional opportunities for Canadians to experience their national treasured places," said the Honourable Peter Kent, Canada's Environment Minister and Minister responsible for Parks Canada. "Along with the new Smartphone App, this initiative will allow all Cana... (more)

Harper Government Announces Bolsover Dam Replacement

BOLSOVER, ONTARIO -- (Marketwire) -- 03/01/13 -- Editors Note: There are two photos associated with this press release. On behalf of the Honourable Peter Kent, Canada's Environment Minister and Minister responsible for Parks Canada, Mr. Bruce Stanton, Member of Parliament for Simcoe North, and Mr. Barry Devolin, Member of Parliament for Haliburton-Kawartha Lakes-Brock, today announced the Bolsover dam construction contract award to Metric Contracting Services Inc. in the amount of $20.9 million. "The Trent Severn Waterway is vital to the economic prosperity of this region," said Mr. Devolin. "Today's significant investment in the Bolsover Dam reflects our government's commitment to future sustainability of the waterway and the communities along it." The water control dam at Lock 37 (Bolsover) on the Talbot River section of the Trent-Severn Waterway was built in 1902... (more)